Why HardHat Marketing SF?

I help San Francisco's best general contractors get found by the homeowners who can require their expertise.

I spent fifteen years doing marketing for companies like Adobe and a string of enterprise software firms — places where every marketing dollar gets measured and nothing gets a pass just because it looks busy.

I've also lived through it from the other side. We gut-renovated a 1920s Edwardian — new kitchen, bathrooms, walls, ceilings, floors, the works — and I loved watching skilled people take a tired old space down to the studs and bring it back better than new. That's part of why the contractors doing this work around the city caught my attention. Firms building $200K kitchens and renovating whole homes, running it all on a dated website, a dozen Google reviews, and word of mouth. Great craftsmen getting marketing that didn't come close to matching their work.

That's why HardHat exists. I bring the same discipline serious companies pay a fortune for, to contractors who've never had access to it — search, reviews, a website that actually converts, and reporting that ties everything back to real jobs. No social media busywork, no lead-resale platforms, no metrics that look good but book nothing.

I work with a few clients at a time so each one gets real attention — not a junior account manager and a template.

If your marketing isn't keeping up with your work, let's talk.

— Eric

You can see my professional background on LinkedIn https://www.linkedin.com/in/ericknutson/